Closing down Cuddli, a matchmaking app for geeks with 100k users

Closing down Cuddli, a matchmaking app for geeks with 100k users

Robert ended up being the co-founder of Cuddli, a dating app for geeks. The business had been based in the US even so they got their development personnel in Croatia. Media features grew the application to 100k users but a combination of a tiny industry in addition to their inability to monetize the application pressured the business to power down.

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Hi Robert! What exactly is their credentials, and preciselywhat are your at this time focusing on?

We spent 13 years at Microsoft, functioning my personal way-up from a technical journalist to eventually run they for, and reporting toward mind of, Microsoft Research Asia while live and dealing in Beijing.

With regards to is time for you to allow Beijing, I made a decision to exit Microsoft and choose a global MBA when you look at the Netherlands. For a portion of the regimen, I found myself an exchange beginner at INCAE in Costa Rica in which we got a category in entrepreneurship and venture capital. During the course of that course, i acquired actually excited about the potential for leveraging my applications expertise into a startup, additionally the projects for Cuddli begun to take profile. I handled Cuddli together with the group before the end of 2016. We were extreme bootstrappers and held Cuddli lively through pure power of will, however it never ever found a sizable enough marketplace.

We at this time are an older suggestions safety architect the county of Arizona. Since it ends up, I read loads about safety maintaining customers of our own software secured. However, it was a small times gig, it’s wrapping up, and also the economic climate features seemingly just collapsed amid a Coronavirus pandemic. I have my further part prepared next (theoretically), but ask me again in a few several months whether or not it panned around or whether I’m also still alive. Also, if the flight markets actually turns out to be working once more (as I create this, global air traffic try heading toward a complete floor prevent), we let people guide vacations along with their miles and guidelines within my business AwardCat.

What determined one starting Cuddli?

I found myselfn’t unmarried whenever I moved to The Netherlands to start out my personal MBA, however the partnership ended shortly after I relocated to European countries. We started making use of matchmaking software while the consumer experience is (and remains) incredibly irritating. The fundamental enterprize model of freemium internet dating apps (which is the the greater part of market) is introduce rubbing and cost people to remove they. This fundamentally leaves the key interest of people (fulfilling anyone) at likelihood together with the matchmaking application’s business design.

I thought there was clearly a better way to create a matchmaking application and begun from a company point of view in the problem (by the way, this seems reasonable but was actually a fundamental error). Let’s say a dating app, within its very concept, got aimed hobbies using the consumers? That was might idea in beginning Cuddli: they begun with a small business concept (that we nevertheless think is a great one) and worked backwards from that into locating a market, as opposed to starting with a motivated band of people and finding a workable business design from there.

In addition sought for opinions from traders. They elevated all sorts of (valid) complications with internet dating software, such as the audience consistently modifying, consumer churn (visitors didn’t come with reasons to keep using an app after they found), etc. We solved for practically all of the for the app style.

Just how did you build it?

I visited head to my pal Steve in Croatia. We both spent my youth for the Seattle area but the guy fell in love with a Croatian female and finished up moving here. We were speaking about my personal commitment frustrations, the business idea, as well as the explosive growth of Tinder and in addition we chose that individuals were probably develop this thing.